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PMA Business Focus
Jan. 21, 2009
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What It Takes to Survive a Recession
from Inc.
Even as economic fear cripples owner confidence, some entrepreneurs are bucking the trend. They represent a range of industries, many of which have faltered along with the economy. Cautiously optimistic, they say their unique business models will keep their companies healthy in these tough times. More

Mitsubishi Imaging

The Incredible Shrinking Internet Sales Tax Loophole
from The Associates Press via E-commerce Times
The economic mess we're in is causing states to devise tricky schemes to allow them to charge sales tax on items sold online. For the most part, e-tailers are helping, but they urge the states to make the rules more uniform and easier to follow. More

How Twitter Can Help Your Business
from NY Marketing and PR Examiner
Online social networking has been working double-time! With a new social sphere being created what feels like every day, it's hard to manage which groups you belong to, which accounts to check, and passwords for each. The author approached Twitter with a bit of skepticism, but found that it can be used in a myriad of new ways that will help you keep in touch with your clients and keep the public and press abreast of breaking news. More

Crash is History, Recovery Ahead
from Forbes
It seems that everyone has a lot to say about the current crazy markets. Having not seen the crash coming, many pundits are now predicting the end of the financial world as if it's a foregone--and logical--conclusion. Seeing the famous-name banks trade, you might think you were watching financial Armageddon before your very eyes. But this author believes the bottom has been hit. The market is not going to freefall off a cliff. The accident has happened and the patient is in intensive care. More

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  • What Businesses Can Learn from Obama’s Social Media Strategy
    from Fast Company
    Barack Obama gets the Internet and social media the way that Kennedy got TV. You've heard the story of how radio listeners thought Nixon won the debates but television viewers saw it the other way around? Kennedy was built for TV and Obama is built for the Internet age. More

    Plotting a Better Course for Your Company
    from BusinessWeek
    Imagine if you had the chance to go back in time. Armed with the knowledge you've acquired, you'd have the chance to plot a new course for your future. Would you take it? Like it or not, the current economic crisis has given business leaders a chance to do just that. How leaders capitalize on this crisis and turn it into an opportunity will determine the fate of their organizations and the fate of the employees depending on them for survival. More

    BF Inkjet Media

    Sick Time Policy Crucial for Small Businesses
    from MSNBC
    At the checkout counter of a Manhattan office supply store, there is a rack stocked with disinfectant spray, throat lozenges, tissues and Vitamin C supplements — reminders to small business owners that a new season, the flu season, is upon us. Flu season inevitably means employee absences. And so the beginning of the year is a good time for company owners to think about their policy not just for sick time, but time off in general. More

    How to Advertise Now
    from Entrepreneur
    When money's tight, the knee-jerk reaction for many entrepreneurs is to cut back on advertising. Unfortunately, the businesses that stop advertising simply drop out of sight, taking these entrepreneurs from slow sales to no sales--fast. It's a risky move many may not recover from. Rather than eliminate your advertising in a recession, cut the fat from your campaign, and focus on the right media choices for the highest ROI. To figure out what to cut and what to keep, use this checklist to choose the right media for your business in this challenging economy. More





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