PMA Introduces Marketing Moments Podcast
from PMA
 PMA Marketing Moments is a weekly podcast produced by PMA consisting of 60-second to 90-second audio files recorded by PMA speakers, consultants, and PMA members. This new "short version" format allows PMA members to hear quick tips and ideas to inspire creative marketing concepts. A new PMA Marketing Moment will be available each Tuesday of the week, and like all PMA podcasts, is available to subscribe through iTunes or other "Pod-catcher." More
Need a Creative Boost? Find a Blue Room
from The New York Times
Trying to improve your performance at work or kick-start that novel you want to write? Maybe it’s time to consider the color of your walls or your screen saver. If a new study is any guide, the color red can make people’s work more accurate, but blue can make people more creative. In the study, published online Thursday in Science magazine, researchers at the University of British Columbia conducted tests with 600 people to see how cognitive performance varies when people see red or blue. Participants performed tasks in which words or images were displayed against red, blue or neutral backgrounds on computer screens. More
The Formula for Failure and Success
from Success Magazine
Failure is not a single, cataclysmic event. We do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgment repeated every day. Now why would someone make an error in judgment and then be so foolish as to repeat it every day? The answer is because he or she does not think that it matters. More
Putting a Computer Security Policy in Place
from BusinessWeek
A friend of mine setting up an online printing operation e-mailed me a few weeks ago to ask for advice on setting up formal computer security policies to keep his business safe from intrusion. We went back and forth on the obvious ones - keep antivirus subscriptions current; enable a properly configured firewall; block access to the darker parts on the Internet. More
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Features include an anti-shock ring to prevent vibration damage, easy-to-lock panhead and legs that adjust to 25º, 50º or 80º angles. Available in lightweight carbon or durable aluminum in various sizes. Check out the entire line-up of innovative VANGUARD photo-video accessories in Booth R230 at PMA 09. More info
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Top 3 Things All Businesses Should Do
from The Miami Business Strategies Examiner
There are three things that all businesses should do in an unstable economy, which includes several bottom line boosting efforts. Businesses from all sectors should pay attention to their weaknesses and strengths to determine how to best approach any issue. For starters, creating a better organized office space; improving security measures; and making SEO (search engine optimization) a priority with results. More
Six Easy Ways to Save Money for Your Business
from Ezine
If you operate a small business, then you know how crucial it is to save every penny. With the pressure of running your own business, it can often be easy to overlook areas of wastage and in some cases the drain on your cash flow can get out of hand before you know it. But don't despair. Here are some common sense, practical steps that you can take to ensure that you maximize your business performance. More
The Stimulus and Your Business
from Inc.
When President Barack Obama first lobbied for support for his economic stimulus plan in late January, he touted it as an immediate lifeline for struggling businesses across the country. "The businesses that are shedding jobs to stay afloat, they cannot afford inaction or delay," he said. Embedded in both versions of the massive stimulus package—which include funds and relief allocated across various sectors—are some breaks for small business. Many small business owners struggling to get by are now wondering what this plan would mean for them and, even more, if the relief it promises would come soon enough. More
Debt and the Bottom Line
from Forbes
Someday, the financial crisis will end, and companies will get back to the routine business of raising capital to grow. Will they make smart choices about borrowing? Or will they fall back into habits experts have long seen as self-defeating? To many laymen, debt is a dirty word, and plenty of companies have indeed been dragged under by shouldering too much. But academics and other experts have long believed the opposite is true - that many companies take on too little debt, failing to fully exploit benefits like the tax deductions on interest payments. Now, a new study by three Wharton faculty members shows that companies are not, in fact, foolishly leaving tax deductions on the table. More
Audiovox brings Energizer and Surface brands to PMA 2009 Convention
 Audiovox Accessories Corporation (AAC) is a global leader and innovator in Consumer Electronics Accessories including key categories like digital TV reception, wireless audio and HD video solutions, home entertainment control, as well as cleaning & care and power solutions for today’s electronic devices. AAC is committed to promoting a powerful, diverse and growing brand portfolio, with distinctive products under the Acoustic Research, RCA, TERK, ENERGIZER®, and Surface™ brands. Headquartered in Carmel, Indiana, Audiovox Accessories Corporation is a subsidiary of Audiovox Corporation (NASDAQ: VOXX) Hauppauge, NY. More info
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PMA 09: The Ultimate Event for Everything Photo
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