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PMA Business Focus
Feb. 19, 2009
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Four Days Left to Turn Your Two Cents into $100!
from PMA
Take our short 5-minute poll about the PMA website and you could win $100 just for telling us what you want to see improved. More

Unibind

Seven Smart Ways to Trim Your Company’s Budget
from Inc.
Among the tips offered in this slideshow: "Take an honest look at what revenue is likely to do over the next year. Then, reduce it by 10 percent and adjust your business plan to that revenue number," says Keith McFarland, founder of McFarland Strategy Partners, and the author of The Breakthrough Company (Crown). "Don't take the coward's way out by making across-the-board cuts. Figure out where your core leverage points are in your business model and make sure these are adequately funded. More

What Should You Spend on Advertising?
from BusinessWeek
As a rule, emerging companies focus most of their time and talents on meeting the needs of customers, as well they should. If they don't take care of the customers they already have, everything else will be academic. Strangely, however, many neglect the function of winning customers in the first place. Others naively assume that if they simply provide excellent products or services, their reputation will precede them. More

Survey: U.S. Consumers’ Mood Falls Sharply in February
from Reuters via Forbes
U.S. consumers' confidence fell to its lowest in three months in February as sentiment grew increasingly gloomy over an economic downturn that most expected to last five more years, a survey showed Friday. The Reuters/University of Michigan Surveys of Consumers said its index reading of confidence for February tumbled to 56.2 from 61.2 in January. That was the lowest since November, when U.S. stocks hit 11-year lows during one of the worst periods of the current financial crisis. A separate reading in the report showed consumer expectations fell to their lowest since May 1980. More

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The Best Way to Manage Customer Relationships
from Forbes
Just as your seventh-grade English teacher told you to "keep it simple, stupid," so should you apply the same K.I.S.S. principle to managing customer relationships. Not that you'd know it by all the customer relationship management, or CRM, software being peddled in this tough economy. What a waste for small companies. More

Set Smaller Goals, Get Bigger Results
from Fast Company
What do you dread at work? Maybe it's filling out expense reports. Making a cold call to a sales lead. Giving a long-delayed performance review to T.J. (aka "the Crier"). You dread it, you avoid it, you procrastinate. You check out Google News instead. There's a way out of this cycle, and it comes from self-help books. (Fast Company reads them so you don't have to.) More

AudioVox

New Tax Tips for Businesses
from Entrepreneur
In these lean times, there's one move that's always smart--preserve your cash by making sure your business gets every tax deduction possible. It's not always easy to keep track of all the deductions you might qualify for because our tax code keeps changing. Recently, the IRS released a list of 11 important changes that affect business tax returns for 2008. This article reviews a few key changes that can save your company cold, hard cash. More

U.S. Economy May Stay Sluggish Long After Recession
from Reuters
When the U.S. recession eventually ends, consumers who have been awaiting a new boom in the economy may find that happy days are not going to be there again -- at least not at the level they hoped for. The damage inflicted on the economy from the credit crisis now gripping the country may be so great that it takes many years to return to the level of growth that was the norm before the crisis erupted. More

Storefront.com

Audiovox brings Energizer and Surface brands to PMA 2009 Convention

Audiovox Accessories Corporation (AAC) is a global leader and innovator in Consumer Electronics Accessories including key categories like digital TV reception, wireless audio and HD video solutions, home entertainment control, as well as cleaning & care and power solutions for today’s electronic devices. AAC is committed to promoting a powerful, diverse and growing brand portfolio, with distinctive products under the Acoustic Research, RCA, TERK, ENERGIZER®, and Surface™ brands. Headquartered in Carmel, Indiana, Audiovox Accessories Corporation is a subsidiary of Audiovox Corporation (NASDAQ: VOXX) Hauppauge, NY. More info

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