How to Sell Like Jay Leno from BNET Jay Leno isn't just an entertainer, but also a consummate sales professional. Leno's first job was in Sales (door-to-door, in fact) and he's always been active in selling both his
TV program and his numerous public speaking engagements. Most recently, Leno led the charge to sell his new prime-time program to NBC affiliates.More
How Cloud Computing Can Help Small Businesses from Business Week Cloud computing can help small businesses ease capacity issues. You don't need to invest in your own
servers or employ staff to take care of them. Instead, you pay only for the capacity you need at a given time. And as demand rises, capacity increases without interruptions.More
Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter from Fast Company Avid Twitter-er, and author of the upcoming The Social Media Marketing Book, Dan Zarrella spent nine months analyzing roughly 5 million tweets and 40 million retweets (which are usually symbolized with an "RT" on Twitter). He noted when they were posted, which words they used, whether or not they included links, and more. Then,
he says, he compared the two groups to get the first "real window" into how ideas spread from person to person.More
Next Generation Loss Prevention from Integrated Solutions for Retailers This report addresses many facets of loss prevention, but focuses on the primary concerns retail loss prevention execs face in this age: high-tech crime, employee theft, and organized retail crime. Much of the report is packed with actionable information and advice from Read Hayes, Ph.D., the preeminent authority on how to apply an academic,
systematic, interdisciplinary approach to loss prevention.More
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How to Make
Your Customers Feel Important from The Sideroad We can read lots of books and articles about Customer Service strategies and how to build processes that will serve customers more successfully. All of these things are valuable, but if we put all of our focus on
processes, systems, strategies and procedures we may lose track of something very important. Customers are people first.More
Be Efficient With Your Social Networking from Entrepreneur via Smart Money's
Small Biz As if you didn't have enough marketing tasks on your plate, and now you are adding social networking! How are you going to find the time to fit all these new and exciting sites and techniques into your schedule? Here are some tips, tricks and suggestions to help you save time on your social networking sites.
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Three Types of Sideways
Advertising from The Santa Fe Small Business Marketing Examiner Traditional advertising works: ads placed in targeted media with clean graphics and a clear call to action bring in the clients. But do you know about "sideways" advertising and PR campaigns that at first
glance aren't targeted, yet increase the PR of a company for everyone's benefit?More
