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2012 trends forecast: Market trends and their impact on brands Landor Share    
It is impossible to talk about branding today without talking about the digital realm. Offline is not an option no matter what your industry. As we plan for 2012, it's key to keep in mind that while we live in a touchscreen-happy, tuned-in-24/7 world, the basic principles of branding still apply. Brands must stay true to what they stand for to connect emotionally with their customers. The tools may have changed but customers remain the same. More
5 resolutions for aspiring leaders Harvard Business Review Share
As with any new year, people will be making resolutions to eat better, exercise more, get that promotion or spend more time with their families. While these are worthwhile goals, we have a more important challenge for young people: Think seriously about your development as a leader. More
How social media changes technical communication InformationWeek Share
Social media is changing communications, in ways that are both good and bad — but always interesting. The Web in general has democratized the world of publishing, and social media only more so. Professional communicators must work harder because they're now in competition for attention with the voice of the crowd, blurring the distinction between author and audience. More 4 macro trends that will affect your organization in 2012 Midcourse Corrections Share
What's in store for your organization in 2012? Volatility, multiplicity, versatility and mobility. At least, that's what Gartner analysts say is coming in 2012. More
10 resolutions that will improve your presentations this year Business Management Daily Share
A senior executive, after sitting through hours of presentations, has formulated 10 simple rules to serve as a resolution for presenters wanting to improve their craft in 2012. The presenter is better; the audience appreciates the presentation more — everybody wins. More 3 social business planning traps to avoid Socious Share
Implementing a sustainable social business model can be complicated. When building community into your strategy, you are not only empowering and motivating employees, but relying on customers, prospects, and partners to engage each other and your organization. Online communities that don't successfully engage customers, help control support costs, or win new business don't fail because of the social technology platform. They don't provide a return on an organization's investment due to decisions that were made long before an online community platform was selected. More |
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