E-mail Marketing: Keep Your Eyes on the Prize
from Entrepreneur
Uniformly, entrepreneurs want to understand how their marketing impacts their customers, and their first rule is to do no harm. Below are four tips on how to protect your customer relationships, increase your customer base, create a feedback loop and avoid over-communication. Following these suggestions will help ensure that your marketing will be welcome, thereby forging a stronger relationship with your customers. More

2009 Tax-Planning Calendar
from Forbes
Tax and financial planning are activities best pursued year-round. Although the timing of some activities is critical, you should review all tax considerations from the perspective of your specific needs and establish an individualized planning calendar. If the last day for filing a return, paying tax or performing other activities falls on a Saturday, Sunday or legal holiday (in the District of Columbia), you have until the next day that is not a Saturday, Sunday or legal holiday to perform that act. Use the following list to remind yourself of important activities and dates. More

Central Garden & Pet Announces Executive Appointments
from Central Garden & Pet Co.
Central Garden & Pet Co. announced the appointment of James V. Heim as President of Business Development and Glen Fleischer as President of the Pet Products Division. "We believe these appointments will strengthen Central to take full advantage of the unique opportunities in today's marketplace," noted William Brown, Chairman and Chief Executive Officer of Central Garden & Pet Company. "Building on nearly five successful years as President of the Pet Products Division, I am pleased to announce the appointment of Jim to the position of President of Business Development, reporting to me." Succeeding Mr. Heim as the President of the Pet Products Division is Glen Fleischer. "We are excited to have Glen join us. He brings to Central extensive experience in brand management and operations from leading, successful consumer product organizations. These skills will assist us as we continue our drive toward sustainable growth, improved market positioning and deepening our management strength." More

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Pfizer Agrees to Pay $68 Billion for Rival Wyeth
from The New York Times
The board of Pfizer, the world’s largest drug maker, agreed to acquire a rival, Wyeth, for $68 billion, the companies announced Monday. The deal not only create a pharmaceutical behemoth but would be a rarity in the current financial tumult: a big acquisition that is not a desperate merger of two banks orchestrated by the government. More

Welcome to Exporting 101
from Export.gov
Whether your firm is new to exporting or in need of a refresher on the latest ideas and techniques, this comprehensive guide, now completely revised and updated, provides the nuts-and-bolts information you will need to meet the challenges of today’s global economy. More

Law Could Raise Health Standards, Limit Numbers at Breeding Facilities
from The Northwest Herald
Come this spring, the state of Illinois might be home to new breeding and health standards for its furry friends. State Rep. John Fritchey, D-Chicago, recently proposed legislation that is aimed toward cracking down on puppy mills. Named “Chloe’s bill” after a young downstate pup who survived mistreatment, the proposal would limit breeders to possessing 20 unaltered dogs and stop felony animal-cruelty offenders from obtaining dog-breeding licenses. More

Kellogg, Pedigree to Advertise Altruism During Super Bowl
from USA Today
Rookie Super Bowl advertiser Kellogg's Frosted Flakes hopes to make a gr-r-reat first impression by using its high-priced ad time to promote doing good. It won't have the field to itself for charity messages, however. Another first-timer, Pedigree pet foods, will promote dog adoption to the more than 90 million viewers expected on Feb. 1. Kellogg and Pedigree won't say what they paid for the time, but NBC has said 30-second slots are averaging $3 million. More

Stem Cell Therapy for Pets
from The Phoenix Pet News Examiner
It’s estimated that one in five dogs in the U.S. has chronic arthritis, and recently the Winn Feline Foundation released a report about the high frequency of osteoarthritis in cats. But there is hope on the horizon with a promising new treatment option that does not rely on daily medications or extensive therapy. More

Symbol	Name	Last	Change
ALO	ALPHARMA, Inc.	36.94	0.00%
CENT	Central Garden and Pet Co	6.37	0.49%
CHD	Church & Dwight Co., Inc.	53.48	0.47%
CLX	Clorox Company	48.51	2.14%
CL	Colgate-Palmolive Company	61.75	0.16%
DLM	Del Monte Foods Company	7.15	2.29%
IAX	International Absorbents, Inc.	2.60	0.00%
JAKK	Jakks Pacific, Inc.	18.44	0.00%
KFT	Kraft Foods, Inc.	28.85	0.63%
ODC	Oil-Dri Corporation of America	16.13	0.37%
OPCO	OurPet's Company	0.22	0.0%
PECD	Pet Ecology Brands, Inc.	0.09	0.0%
PETS	PetMed Express, Inc.	15.40	0.00%
PETM	Petsmart, Inc.	19.32	0.00%
PFE	Pfizer, Inc.	15.65	10.32%
PG	Proctor & Gamble Company	56.37	0.66%
SGP	Schering-Plough Corporation	18.67	3.91%
SPC	Spectrum Brands, Inc.	0.08	0.00%
WOOF	VCA Antech, Inc.	18.80	0.00%

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