Run Cheap TV Commercials with Google TV Ads
from Inc.
Google tracks how many seconds viewers watch before changing the channel or hitting Fast Forward on their DVRs. Advertisers aren't charged when viewers watch less than five seconds of the ad or if they watch it later on a DVR, but if there are a lot of channel jumpers, that may indicate the ad isn't a good fit for that time slot. "It's like buying a banner ad, except when someone clicks the remote, it means that it wasn't relevant to them," says Michael Steib, director of Google TV Ads. More    

Free Podcast: What Most Retailers Get Wrong
from BusinessWeek
Herb Sorensen, who applies scientific methods and technologies in his new book, Inside the Mind of the Shopper (Wharton School Publishing), offers insights for retailers, including concentrating on best-selling items and guiding customers with visual cues. More    

Product Showcase: CritterTrail® CritterTrail® habitats are designed for the health, security and comfort needs of your hamster or gerbil. Innovative features encourage interaction between owners and their pets. CritterTrail® is the only brand with Super Protect™ antimicrobial technology built-in to ensure a cleaner environment. Expandable Fun-nels™ and connectable accessories encourage activity and exercise. More info

Five Great New Web Tools
from SM Small Biz
New tools are constantly being developed to make our lives and our businesses easier to run. The problem is that if you are in a routine (or dare I say rut?) and used to a particular tool, you may not be aware that there are several new things out there to make your business more efficient and easier for you to manage. Here's a list of five web-based replacements for many traditional business needs. Each is not only better-suited for today's entrepreneur, but also will save you time and money. More    

All the Ways Your Laziness is Costing You
from Forbes
Forbes knows you're not really lazy. But they did ask a slew of experts, in fields ranging from personal finance to health care, to estimate the not-so-hidden costs or our laziness, and to demonstrate what little you can do -- because in many cases that's all it takes -- to turn things around. Here are some highlights. More    

FDA Seeks Comment on Reportable Food Registry Document
from Pet Product News
The U.S. Food and Drug Administration (FDA) is seeking input on a document created to assist the food industry in complying with new requirements that pertain to the reporting of adulterated food. The Reportable Food Registry (RFR) requires a responsible party to file a report through an FDA Internet portal when there is reason to believe that an adulterated food will cause serious adverse health consequences or death to humans and animals. The FDA's "draft guidance," provides questions and answers pertaining to the registry. More    

California to Limit Possession of Dogs and Cats to Under 50
from PIJAC
The California assembly has already passed, and the state senate is on the verge of passing, legislation that will prohibit any person from having more than 50 "unsterilized dogs and cats at any time used for the purpose of breeding or raising dogs or cats for sale as pets, or for the purpose of producing offspring from dogs or cats for sale as pets." Similar legislation has been introduced and defeated in states across the U.S. this year. California may be the first such state to actually enact this anti-pet, animal activist-sponsored initiative. The final hearing is scheduled for June 23. More    

A New Breed
from Pet Business
While industry studies continue to report a healthy rise in pet ownership among U.S. households, many experts are concerned that this growth may not be sustainable over the long term as baby-boomers - the demographic group widely considered most responsible for the recent boom in pet ownership - continue to age. As this generation makes the transition from empty nesters to senior citizens, keeping up with the responsibilities associated with owning a pet will become more difficult, and in many cases, impossible. More    

Symbol	Name	Last	Change
ALO	ALPHARMA, Inc.	34.71	0.00%
CENT	Central Garden and Pet Co	9.96	0.55%
CHD	Church & Dwight Co., Inc.	51.22	0.51%
CLX	Clorox Company	55.95	0.44%
CL	Colgate-Palmolive Company	69.97	1.41%
DLM	Del Monte Foods Company	8.58	0.13%
IAX	International Absorbents, Inc.	3.10	0.10%
JAKK	Jakks Pacific, Inc.	12.44	0.50%
KFT	Kraft Foods, Inc.	25.43	0.51%
ODC	Oil-Dri Corporation of America	14.50	4.25%
OPCO	OurPet's Company	0.00	0.0%
PECD	Pet Ecology Brands, Inc.	0.00	0.0%
PETS	PetMed Express, Inc.	14.43	0.08%
PETM	Petsmart, Inc.	20.70	0.38%
PFE	Pfizer, Inc.	14.21	0.54%
PG	Proctor & Gamble Company	51.30	1.25%
SGP	Schering-Plough Corporation	23.21	0.61%
SPC	Spectrum Brands, Inc.	0.00	0.00%
WOOF	VCA Antech, Inc.	24.87	0.68%

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