FOR SUPPLIERS:
Online Supplier Directories
Association support for the Online Supplier Directory
Associations recognize their unique ability to market the Online Supplier Directory to their members.
Multiview assists associations in creating member-awareness of the many benefits offered by the Online Suppliers Directory. The primary marketing channels are as follows:
- Link from the Association's Home Page - a link to the Online Supplier Directory is typically placed in a prominent location on the home page
- Introductory E-mail - an e-mail introducing and describing the new resource is sent by an executive within the association (typically the executive director)
- E-Newsletter - frequent mentions of the Online Suppliers Directory are included in monthly e-newsletters
- Desktop Search Button - users have the ability to download an interactive icon that allows the user to search the Online Supplier Directory right from their desktop
- CD Distribution - CDs containing copies of the Online Supplier Directory are often distributed during the association's annual tradeshow(s). These CDs serve as a tangible reminder of the Online Suppliers Directory
- Full-Page Trade Journal Ads - MultiView provides associations with customized print advertisements to promote the Directory. Below are some examples.
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"The Ultimate Fire Sprinkler Guide is a terrific new tool for our members. It will dramatically speed-up the ability of our members to find just the right supplier at the time they need to purchase goods or services." ---
Steve Muncy
President
American Fire Sprinkler Association
Listen to what other association executives are saying. Watch our video testimonials. |