FOR ASSOCIATIONS:Online Supplier Directories
Member benefits of using an Online Supplier DirectoryAssociation members are professionals in their field and their purchasing behavior differs significantly from typical consumer purchasing patterns. Business-to-Business transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is completed. Therefore, the process requires a period of time between researching the product and placing the order. Its an ongoing process rather than snap decision. According to a recent Enquiro Survey, when participants were asked to indicate how they would go about making a Business-to-Business purchase, 93.2 percent said they would research the purchase online. Since, by their nature, Business-to-Business purchases require significant research, a tool to make this process easier, quicker and more accurate is a welcomed benefit to association members. The Online Supplier Directory delivers these benefits through an easily-navigated and extremely powerful Web site. Association members can perform targeted searches for the following:
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"MultiView provided IAEE with a solution that is cost efficient and provides added value to members."
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