FOR ASSOCIATIONS:

Online Supplier Directories

MultiView Publishing Partnerships
 

Member benefits of using an Online Supplier Directory

Association members are professionals in their field and their purchasing behavior differs significantly from typical consumer purchasing patterns. Business-to-Business transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is completed. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing process rather than snap decision.

According to a recent Enquiro Survey, when participants were asked to indicate how they would go about making a Business-to-Business purchase, 93.2 percent said they would research the purchase online.

Since, by their nature, Business-to-Business purchases require significant research, a tool to make this process easier, quicker and more accurate is a welcomed benefit to association members. The Online Supplier Directory delivers these benefits through an easily-navigated and extremely powerful Web site. Association members can perform targeted searches for the following:

  • Individual products by part number or description
  • Locate the specialized providers of desired goods and services

"MultiView promised they would deliver a wonderful resource for our members, provide us with non-dues income, and do it all with no impact on our bottom line or staff time on our part. They did it!"
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Mel Pulliam

Director, Marketing & Development
American Football Coaches Association


Listen to what other association executives are saying. Watch our video testimonials.