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Member benefits of using an Online Supplier Directory

Association members are professionals in their field and their purchasing behavior differs significantly from typical consumer purchasing patterns. Business-to-Business transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is completed. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing process rather than snap decision.

According to a recent Enquiro Survey, when participants were asked to indicate how they would go about making a Business-to-Business purchase, 93.2 percent said they would research the purchase online.

Since, by their nature, Business-to-Business purchases require significant research, a tool to make this process easier, quicker and more accurate is a welcomed benefit to association members. The Online Supplier Directory delivers these benefits through an easily-navigated and extremely powerful Web site. Association members can perform targeted searches for the following:

  • Individual products by part number or description
  • Locate the specialized providers of desired goods and services

"MultiView provided IAEE with a solution that is cost efficient and provides added value to members."
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Cathy Breden

Chief Operating Officer
International Association of Exhibitions and Events


Listen to what other association executives are saying. Watch our video testimonials.