Publishing Technology

• Overview – Publishing Technology
• Solutions for the Automotive Aftermarket
• Solutions for the Lodging Industry
• Solutions for the Tradeshow Industry
• Solutions for Membership Directories

Challenges Facing the Lodging Industry

Lodging companies face numerous communication challenges in today's business environment:

• High cost print directories
• Making electronic directories available for the mobile user
• Increasing brand awareness with today's frequent traveler
• Channeling reservations through the corporate website versus third-party sites

MultiView Solutions for the Lodging Industry

Portable Electronic Directories

Unique e-directories like these are made possible through the use of MultiView's proprietary technology. An entire world-wide property directory can be installed on a user's PC and made available for use without Internet connectivity. Upon installation, a customized icon is placed on the user's desktop...offering high brand visibility for the lodging company and its directory. When the Internet is available, the user simply initiates an update and the latest property information is immediately downloaded and installed on the user's PC. Because it is electronic it is always up-to-date and much less expensive than print directories.

These Portable Electronic Directories can be distributed as a download from the lodging company's main website. Download links can also be distributed in a variety of E-mail campaigns and/or newsletters. Reward Club members view these directories as an added benefit of membership.

While offline, travelers are able to search for desired properties and bookmark their selections right on their PC. When an Internet connection is available, the traveler may simply click within the application to submit a reservation directly to the lodging company website.

Summary of Benefits

MultiView's Portable Electronic Directory gives lodging companies a powerful way to reach travelers and stay "top of mind." It is less expensive and much more accurate than print. Portability for offline use is perfectly tailored to the needs of a traveler who does not have full time access to the Internet. It is the ideal "portal" for funneling reservations directly into a lodging company's website; maintaining a direct one-on-one relationship with the traveler and avoiding costly third-party booking agents.

The Following is a list of companies in the Lodging Industry who use our MultiView e-directories: