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The AAD Dermatology Buyer's Guide - Exclusively for the Dermatology Industry

Irving, TX, October 28, 2009: The American Academy of Dermatology (AAD) introduced the AAD Dermatology Buyer's Guide today. This valuable new online resource will be available to all AAD members from a link on the AAD homepage (www.aad.org) The AAD Dermatology Buyer's Guide will feature a wide range of products and services dedicated to dermatologists’ practice of caring for the hair, skin and nails.

AAD partnered with MultiView, Inc., an Irving, Texas-based publisher of electronic buyer and supplier guides, to develop the AAD Dermatology Buyer's Guide. The Guide was created to be the leading search engine for the dermatology field. Whether industry professionals are looking for cosmetics and skin care, medical and surgical equipment, software or professional services for the medical office, the Guide will make it simple to find suppliers.

Within the AAD Dermatology Buyer's Guide, users have the option of performing keyword-driven searches, or a category-specific search. Both methods produce the most industry relevant results on the web. The Guide also includes Request for Information (RFI) functionality. This feature allows users to contact participating suppliers with a click of their mouse. With a downloadable desktop search application available, industry professionals have the ability to search for items directly from a small search window on their desktops - making the search process as convenient and time-efficient as possible.

Along with the option to purchase a graphically robust company listing, direct website hyperlink and e-mail generation capacity, the Guide allows supplier companies to add videos to their listing. This feature gives users immediate access to video formatted information and promotions that will help them easily procure products and services specific to their industry needs. Another option that is one of the best ways to highlight your most popular products and services is the Product Showcase. With front page rotation of select products that link directly back to the company's website, this attribute will bring life to each product.

ABOUT AAD

Headquartered in Schaumburg, Ill., the American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 16,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails.

ABOUT MULTIVIEW

MultiView, Inc. is a privately held corporation based in Irving, Texas. MultiView publishes a growing series of industry-specific, online directories. MultiView directories are state-of-the-art; satisfying the need for keyword searching through the use of powerful search engine technology, as well as presenting suppliers in a traditional category/heading format.