As our Executive Vice President of Marketing and Publishing, Colby is responsible for the company’s overall marketing initiatives, including brand management, content generation, social media, and email marketing initiatives. He also handles the management of MultiView’s association-branded publications, making him responsible for the overall editorial direction and scope of more than 750 publishing relationships.
Colby joined MultiView in 2007 as the company’s Director of Marketing before creating the news brief product line a year later. Before that, he held the marketing manager role with Brunswick Corp., overseeing the coin-op division’s marketing programs. Colby started his career as the electronic communications manager for the Automotive Service Association (ASA), where he was responsible for the association’s website, e-mail marketing efforts, electronic news dissemination and the development and implementation of electronic marketing programs.
Colby is a graduate of the University of Texas at Arlington with a bachelor’s degree in journalism, and holds an M.A. in Journalism from the University of North Texas. He enjoys spending time with his wife and three kids, while always keeping his fingers crossed for a Texas Rangers World Series win.