As our Executive Vice President of Marketing andPublishing, Colby is in charge of the company’s marketing initiatives, association publications and content marketing divisions. This means he’s responsible for the overall editorial direction and scope of more than 750 publishing relationships.
Colby joined MultiView in 2007 as the company’s Director of Marketing before creating the news brief product line a year later. Before that, he held the marketing manager role with Brunswick Corp., overseeing the coin-op division’s marketing programs. Colby started his career as the electronic communications manager for the Automotive Service Association (ASA), where he was responsible for the association’s website, e-mail marketing efforts, electronic news dissemination and the development and implementation of electronic marketing programs.
Colby is a graduate of the University of Texas at Arlington with a bachelor’s degree in journalism, and holds an M.A. in Journalism from the University of North Texas.