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PROGRAM AND RECEPTION
THURSDAY, OCTOBER 13 | 4:30-7 PM ET
Associations through an MBA's lens
Many associations struggle with having the data necessary to start new programs, change dues structures, or defining their value proposition. Meanwhile, members are inundated with requests to take surveys from all parts of their lives and response rates are trending down. Join us alongside speaker, Patty Leeman, as you learn how to make strategic decisions with simple techniques using the data you already have including:
- Mining financial data to see what members really value, not just what they say they value.
- Benchmarking techniques to better determine pricing of dues and services
- Using a back-of-the-envelope technique to measure the financial success of a program
As dozens of associations have used the data from these techniques to change dues, price new programs, adjust sponsorship programs, and refine their value proposition, you'll walk away with examples of their success so you can use these techniques with your association.
After the session, we invite you to join us for a reception to network with other association leaders in the Washington, DC metropolitan area.
AGENDA
4:30 PM ET | Welcome & Introduction
Multiview
4:45 PM ET | Session
Patty Leeman
5:45 PM ET | Q&A
6:00 PM ET | Reception
LOCATION
Multiview Office
1800 Diagonal Road, Suite 160
Alexandria, VA 22314
Who You Will Hear From
Patty Leeman
Principal of Leeman Consulting Services
Patty Leeman is an MBA for associations focused on guiding decision-making based on solid data. Her solutions include new venture business plan development, dues model analysis, value proposition definition, competitor review and resource assessment.
Over the past decade she has gained invaluable experience with clients ranging from the American Hospital Association, American Apparel and Footwear, the Oncology Nursing Society, the National Restaurant Association, the American Concrete Institute, IEEE, and more. She partners with association clients from start to finish, focusing on their needs while producing actionable strategies and designing high quality and scalable solutions based on data and best practices.
Patty is a Certified Association Executive and a Professional Engineer. She holds a Masters of Business Administration from The George Washington University, with an emphasis on organizational development, and a Masters of Civil Engineering from The University of Houston. She can be found most weekends on a golf course in the DC area with her husband, Mark.