Intent Targeting

Search Engine Marketing Meets Buyer Intent

If you want to win new customers, you’ve got to be a part of their buying journey at every stage – and in different ways. While your display ads focus on building brand awareness, search engine marketing (SEM) can tap into your buyers’ intentions and provide what they’re looking for at every step down the path to purchase.

With intent targeting and display campaigns working together, you’ll have a complete approach for turning prospects into leads before your competitors do. And because of the high quality, proprietary data from our searchable B2B industry buyers guides, we have the knowledge and know-how to get the leads and conversions you’re looking for.

True B2B Expertise

With nearly 2 decades dedicated to B2B companies, we are uniquely positioned to design and deliver your digital marketing strategy. When it comes to SEM, our Google-certified experts know what works and do it all – from picking just the right keywords for a B2B audience to fine tuning keywords and ad text at every point in your campaign. When you partner with us, you augment your team without adding to your payroll. We go to work for you to maximize your leads and conversions.

Unmatched B2B Buyer Data

As pioneers of industry-specific, online buyers guides (a.k.a. B2B search engines), we know there are 1,000’s of possible searches per product category. Fortunately, our B2B focus means we’ve worked with 1,000’s of B2B companies – capturing data on millions of B2B buyers. This powers our data-driven decisions in creating and optimizing your campaigns at a level no one else can match. With our high quality, proprietary data driving your strategy, you’ll generate ROI – quickly and consistently.

Powerful Optimization Technology

Keeping your campaign performing at its peak across multiple search engines can be impossible without the right technology and tools. We configure our optimization software based on your marketing and campaign goals and learn from real-time keyword and bid adjustments. We’ll manage hundreds and hundreds of keywords so that you’re positioned throughout the buying journey. On-going performance-based campaign optimization ensures you’re continually getting more for your budget.

World Class Account & Campaign Management

Our comprehensive approach to SEM is as important as your keywords. We combine our expertise, data, and technology with hours dedicated by our team to create and carry out a strategy that will get real results. From tailored ad copy to A/B testing to routine campaign reporting, industry best practices and proactive campaign management maximize both lead quality and quantity. We don’t just set it and forget it.

Don't Lose The Leads Searching For You

Get The Infosheet

See Who's At Your Digital Front Door

Our VisitorView software tells you everything you need to know about the companies visiting your website. That includes business name, location, industry, revenue, pages they viewed and more… all so you can follow up with these interested leads.