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Paid Search

Paid search is a key to driving qualified leads.

Buyers today act differently than they did in the past. Almost 90% of all buying decisions now start with online research. Display ads can help build brand awareness, but it’s search engine marketing and paid search that allows you to tap into your prospects’ intentions and meet them throughout all the important discovery and consideration phases of their buying journey.

More than 70% of searches start with generic terms, and 75% of buyers say paid search ads make it easier to find the information they’re looking for on a search engine. You know your prospects are using search engines, so get in front of them with an effective paid search campaign that can drive immediate results. Combine paid search with your other digital display campaigns to increase the overall impact of them all.

B2B Expertise

With nearly two decades dedicated solely to B2B marketing, MultiView is uniquely positioned to design and deliver your paid search strategy. Our expert, Google-certified campaign managers stay on top of the ever-changing tactics and best practices of search engine marketing (SEM) to ensure the important keywords are always fine-tuned and optimized for your specific audience. Partnering with MultiView is like adding an expert paid search marketer to your staff without adding to your payroll. We go to work for you to maximize leads and conversions.

Unrivaled B2B Buyer Data

MultiView pioneered industry-specific online buyers guides (a.k.a. B2B search engines). As such, we know there are thousands of potential searches per product category. Our B2B focus has allowed us to capture data on millions of B2B buyers, and we leverage this valuable information to power data-driven decisions that yield results. With high-quality, proprietary data, our campaign managers can create and optimize campaign strategies unmatched in the industry.

Powerful Optimization Technology

Optimizing your campaign across multiple search engines can be challenging without the right tools and technology. MultiView’s optimization software is configured to your specific marketing goals. We learn from real-time data to consistently adjust bids and keywords, keeping your campaign well positioned throughout the prospects’ buying journeys. Ongoing, performance-based campaign optimization maximizes your ROI, ensuring you get more for your budget.

World Class Campaign Management

Just having the right keywords isn’t enough for successful SEM. Your paid search campaigns need comprehensive management that includes expertise, data and technology. “Set it and forget it” simply doesn’t work in today’s dynamic SEM environment. Whether it’s tailored ad copy, A/B testing or detailed performance reporting, our expert team proactively manages your paid search campaigns to maximize both lead quantity and quality.

B2B Paid Search - How Does It Work?

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See Who's At Your Digital Front Door

Our VisitorView software tells you everything you need to know about the companies visiting your website. That includes business name, location, industry, revenue, pages they viewed and more… all so you can follow up with these interested leads.