Buyers today act differently than they did in the past. Almost 90% of all buying decisions now start with online research. Display ads can help build brand awareness, but it’s search engine marketing and paid search that allows you to tap into your prospects’ intentions and meet them throughout all the important discovery and consideration phases of their buying journey.
More than 70% of searches start with generic terms, and 75% of buyers say paid search ads make it easier to find the information they’re looking for on a search engine. You know your prospects are using search engines, so get in front of them with an effective paid search campaign that can drive immediate results. Combine paid search with your other digital display campaigns to increase the overall impact of them all.