As a new company with an innovative product in an established market, MudMixer had to be strategic to gain a foothold. Not only were they trying to increase brand awareness as a new company, but they needed to grow sales. The team aspired to partner with major retailers and work with construction rental companies, but traditional methods would only get them so far.
Recognizing digital marketing was the answer, MudMixer decided to work with Multiview to run advertising campaigns that would position them competitively online. After assessing their specific goals and target audience, the two teams determined programmatic display ads and paid search would be the best investment. Through Shopify and Google Analytics, MudMixer was able to track their ROI in real time.
The paid search we’re doing is working out beautifully. We have people coming in from multiple areas and that ROI is continually scaling up.
— Peyton Maddox, Marketing Director
Since partnering with Multiview, MudMixer has experienced significant growth, resulting in an ROI of 1,146%. Multiview’s paid search campaign has helped MudMixer appear in search results for both industry-related keywords and competitors. On a regular basis the teams evaluate incoming Google analytics and adjust tactics as needed. Because of the increased exposure and revenue, MudMixer has gained access to major retailers and dealers like Lowe’s, Sunbelt Rentals, and Ace Hardware.