Ebooks and White Papers

B2B eBook | The ABCs of ABM | Multiview

Written by Kelly Camp | Jan 10, 2024 5:54:18 PM

Interested in how to connect with your high-value accounts using ABM? Account-Based Marketing (ABM) is a powerful strategy that has proven to result in more significant increase in sales and marketing efforts than traditional marketing methods.

The goal of ABM is to form deeper relationships with ideal customer profiles, resulting in bigger sales, client loyalty, and a higher ROI. This strategy requires a continual alignment between sales and marketing, allowing businesses to focus their resources efficiently on key accounts and pursue targeted leads, thereby making better use of their marketing resources and resulting in higher conversion rates.

Delve deeper into the world of ABM and discover how it can transform and elevate your marketing strategy. 

What's Inside:

  • How to identify high-value accounts using a data-driven approach
  • Strategies for building relationships through buyer-focused content
  • Tools to maximize campaign performance with targeted ads across channels
  • Real-world examples of ABM in practice