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A Guide To Reaching Millennial B2B Decision Makers

Millennials are the backbone of the B2B economy, and with any generational shift, they exhibit traits and habits unique to those before them. It’s vital for any business that wants to survive to understand those characteristics and how to cater to them.

Digital transformation has changed the landscape of B2B marketing. Fueled by access to a wealth of information online, buyers now are typically more than 70 percent through their decision-making process before they ever engage a sales rep. Importantly, this digital transformation is taking place in concert with another tectonic shift in the B2B landscape – the rise of the millennial decision maker.

Three-quarters of business buying decisions are made or influenced by millennials. Businesses looking to survive for the foreseeable future will do themselves a favor by gaining a better understanding of what drives this generation and how they think. This ebook explores the direct, and indirect, influence of millennials in the purchasing decisions of companies.

What's Inside

  • Discover the massive influence millennials have in B2B purchasing decisions
  • Learn more about their common generational characteristics
  • Gain an understanding of the millennial buying psyche and how it factors into decision making
  • Get ideas on how to better market and sell to millennials

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