4 Quick SEO Tips to Try Today
When we talk about SEO, we generally think of keywords, titles, descriptions and maybe even a bit of backlinking. These basic SEO techniques are mainstays, but they’re certainly not our only options. True to tech fashion, SEO has evolved. Here we are offering quick and easy strategies you can incorporate into your marketing plan today.
Mobile or bust
Mobile-friendly websites are far from a new concept. Yet, some businesses still haven’t initiated a redesign effort. The longer you wait to realize how important mobile is to your business, the longer your competitors — with mobile-friendly sites — will continue to attract potential customers because they didn’t push this “trend” to the side. This is no trend. This is bare necessity.
Study after study has been done on the use of mobile devices, and the stats could bore you all day long. But all you need to do is look around — everyone is on their phones. In fact, more Google searches take place on mobile devices than on desktops. Want to know how mobile-friendly your site is? This tool offered by Google analyzes a site’s URL, determines whether it’s mobile-friendly or not, then provides instructions on how to optimize the site for mobile devices.
An SEO strategy is a marathon, and social media and content are miles in the race to get to the finish line – miles you can’t skip. Why are these complementary strategies vital to SEO? Social media is used as the platform to post the authoritative original content your staff has worked so hard to create. By consistently posting useful content with relevant hashtags for visibility, it encourages external inbound links. According to Forbes, more external inbound links equals more authority from Google, which means your website will rank higher on search engines.
Speaking of useful content, we keep hearing, “Content is king.” What in the world does this mean, and how can you ensure high-quality content? Search Engine Journal writes, “Companies that blog have 434 percent more indexed pages. And companies with more indexed pages get far more leads.” Bottom line: Content isn’t an option. Quality content can be established by following these guidelines.
- Determine the audience and their goals to produce topic relevancy.
- Shorter doesn’t necessarily mean better – Backlinko discovered contrary to popular belief, results with longer content had higher first-page rankings. The results contained 1, 890 words.
- Incorporate imagery supplementation – Backlinko found content with at least one image dramatically outperformed content with no images. WMG reported, through an infographic of course, 40 percent of people respond better to visual content than text.
Focus on user experience
While website traffic is important, it’s increasingly necessary to focus on user experience – how people react to and use your website. Today’s Google policies heavily focus on this. Having a site that’s not only optimized for search engines but for humans too can make all the difference.
When a visitor comes to your site, how many times do they have to click until they find what they’re looking for? If the site is optimized for user experience, then it should only be once. If a user can’t find what they’re searching for, then they leave the site to explore other options, which is called a “bounce.” Naturally, websites with higher bounce rates are considered less relevant.
Another way to optimize user experience is through page speed. How many times have we visited a website that moved at a snail’s pace? Don’t they know we’re busy, important people with a schedule to maintain? We’re living in a world of instant gratification, and to delay one’s gratification, means losing business. Therefore, put page speed at the forefront of user experience. Hubspot reported that “a 2-second delay in load time during visit results in abandonment rates of up to 87 percent.”
You can test page speed here with a free service offered by Google. Similar to the tool that scores mobile-friendliness, this service ranks the site on a scale of 100, lists the issues slowing the site down and then offers resolutions.
SEO practices and Google algorithms change faster than the seasons, but such is the nature of the business beast. To remain relevant against competitors, adapt to changes and implement simple SEO techniques. Having a mobile-friendly, fast-moving website that keeps the user in mind is an excellent step in the right direction. So, where are you in the SEO marathon? Will you put your best foot forward?
Bianca Gibson is a MultiBriefs executive editor with more than six years’ experience in digital media publishing. With a bachelor’s degree in public relations, she takes special interest in employee and organizational well-being. Her outside activities include family life, running, yoga, crafting and reading.