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Ad agencies: How to help your B2B clients reach their niche customers


As digital marketing agencies become increasingly more popular, it is now more important than ever for you to have a trusted partner who can help answer these questions:

  • How do we reach the buyers for our clients who make a product that only applies to one facet of an entire industry?
  • How do we make sure we’re getting in front of the decision makers at companies we’ve never worked with before?

Enter MultiView’s team of agency experts. In this Q&A session, we introduce you to Senior Director Jon Smith and discuss the recent addition to MultiView’s portfolio of digital media solutions.

jon-smith-2-2What exactly is MultiView offering to agencies, and how does it make media buyers’ lives better?
“B2B media buyers use countless publishers to meet their client’s niche audience needs. MultiView has created an efficient model for B2B agencies/media buyers to purchase their clients’ digital marketing solutions in one place. We partner with 1,400 trade associations and publish more than 2,000 association publications which makes us the largest B2B publisher in the professional and trade association space. Agencies that partner with MultiView understand there is not a niche B2B audience channel that we cannot reach through our enewsletters, digital buyers guides, association website advertising and programmatic advertising solutions.”

What differentiates MultiView from other companies agencies can work with?
“MultiView creates successful campaigns by leveraging more than 15 years of B2B industry knowledge across more than 30 industry verticals. We provide agencies and brands access to exclusive, unique and highly-defined B2B audiences through classified B2B-specific online media publications. Our content and context are of higher integrity and credibility. The biggest differentiator: we provide exclusive B2B inventory that agencies and brands cannot get anywhere else.”

Why is working with agencies so important to you, as a 10-year veteran of MultiView?
“Here’s the deal. I’ve been on multiple sides of sales in this company – from launching targeted campaigns to overseeing sales of our core product lines. When I tell you that I genuinely get excited when I think about the opportunities we can provide this audience that hasn’t yet been able to reach their clients on this level, I’m not exaggerating. MultiView is in the business of connecting people with people, and I mean it when I say that we want to work with all agencies, regardless of size or location. Big, small, near, far, new or experienced, there is a great opportunity for success in a partnership with MultiView.”

Give it to us straight, Jon. What’s the bottom line?
“The bottom line is this: We understand your business. We understand you. And most importantly, we can deliver the results you and your clients need.”


Get your clients in front of the right buyers
at the right time with the right message.
Click here to find out how.

MultiView Team Expert Brie Ragland

Brie Ragland

Sr. Marketing Manager

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