Article Tagging: What It Is and Why You Should Care
It is no secret content has been reigning as king for quite some time. In fact, according to LinkedIn, 4.6 billion pieces of content are produced daily. Around 92,000 of those are new articles posted to the Internet. While it might feel like your current content strategy is “on fleek,” a quick look at those numbers could cause slight panic from an ROI perspective.
In a web of endless articles, how do you know if your content is sticking with your audience? With email, SEO and social media posts, it is easy to track engagement and viewership – with content, however, it can be a little bit more challenging. That was until, the introduction of the article tag.
Tagging refers to the metadata that is assigned to a piece of content by the content creator and the readers/users of the content. Article tags are not necessarily a new concept, but the partnership of content with tags is a budding romance. A recent report from analytics company Parse.ly found publishers using tags in creative ways to help guide their content approach.
Tags originally began as a way to surface content in Google searches or archive pages – boost SEO, if you will. Publishers, however, have now been utilizing these tags for their internal marketing strategy – providing both data and direction – for the use of content optimization.
Provide editorial insight
It is increasingly apparent that big data has changed the game of sales and marketing since the dawn of the Internet. According to an article in Forbes, 54 percent of CMOs believe that big data and analytics will be essential to their marketing strategy over the long-term. Adding article tags to your content strategy can only enhance what you are already producing both now and in the future.
Articles tags provide an easy way to add structured data to an otherwise unstructured platform. By adding trending topic keyword tags or even designating article formats, tags can track reader preferences and engagement on a much larger scale over large spans of time.
Maintain content’s value
In the fast pace of the digital age, it can be difficult to move at the speed of content production. Of course the goal is to always have fresh content to serve to your audience, but who says is always has to be new?
Article tags provide a great way to extend the life of each produced piece. A blog post for example usually sits on a separate page of its own within your website. Yes, it is distributed through a variety of channels – but what if someone begins their search on the website? If the article is appropriately tagged, a little search run by the visitor can further the article’s lifespan.
Track customer preferences
Once you began tracking and organizing content via tags, the organization of your audiences then becomes more apparent. Whether your business casts a wide or small net within that particular industry, it can never hurt to get a more in-depth view of what they are really looking for.
Tags can provide a more precise view of each customers’ needs or interests, giving a leg up on the competition. The amount of content an individual consumes in one day is astounding. According to an article on Contently, in the first 60 seconds of the day, Facebook receives over 4 million likes. More than 2 million Instagram hearts turn red. And nearly 350,000 tweets go live. Add some meaning to your own content with tags, in hopes of keeping their attention just a tad bit longer.
Ultimately, tagging classifies content to make it structured, indexed and – ultimately – useful. Adding tags to your content is both a great and easy way to do content marketing intelligently. Quit trying to guess what performs – just tag it, and let the data do the rest.