#ASAE13: A Rookie’s Takeaways
With my first ASAE Annual Meeting and Expo under my belt, I can now say I am no longer a rookie. Where to begin on my experience? Between the incredible exhibits, the dynamic speakers, the great social networking events, and, of course, the wonderful people, I have to say I had a fantastic time representing MultiView throughout the entire ASAE Annual Meeting and Expo this past Saturday through Tuesday! With that being said, I have some takeaways I would like to share in making the most of your ASAE Annual experience:
1. Before attending ASAE 2014 (or any conference, for that matter), define your goals and reasons for attending. This is the most important step, because without this, you are wasting your time and money in attending in the first place. Are you a vendor looking for a client or partner? Are you an association seeking new ways to engage your members and make the most of their membership? Whatever your goals and reasons are, write them down and think of the best ways to reach those objectives.
2. Attend all the networking events you can. The expression, “You can sleep when you’re dead” comes to mind right now. Whether you are a vendor or an attendee, building your network is key in reaching your goals and objectives. These are the people who will be potential clients/partners and/or the people who connect you with them! And what’s the easiest and most effective way to do this? By attending after-expo events where attendees and vendors alike tend to wind down and are more receptive to casual conversations.
3. Make sure you stand out. MultiView has pretty much written the book on this one, and I am incredibly blessed to be the voice of such an innovative company. Heck, we brought world champion ping-pong players to the expo hall to challenge each other and draw a crowd…and it was successful! Why did this work for us? Because we are a company who faces challenges head on- and we are FEARLESS! Also, we take our work seriously, but we like to have a good time. So ask yourself these questions: What makes the organization you represent unique/different? What makes you as an individual unique/different?
4. Whenever you attend a conference, you should always be “on.” From the second you even set foot onto the airplane to your destination to the second you return home, you are a direct representation of your organization. Carry yourself with pride, and talk to as many strange faces as possible. Who knows? You may be riding the elevator with a potential client!
I can truly say I am excited now, more than ever, for the future of the association world. There are some great people in the nonprofit sector who constantly strive to keep trade associations thriving!