B2B Beat Ep. 4: The Basics of Pay-Per-Click Advertising
Out of the many tactics marketers have to reach their potential customers, pay-per-click is one of the most effective for a variety of reasons: it’s fast, it’s cost-effective, and most importantly, it reaches people at every stage of the buying journey. But to get the impressive results that are possible with PPC, it takes a little knowledge and know-how to get started.
That’s why we brought in senior manager of digital advertising Adam Lane for our latest episode of “B2B Beat,” the show where we answer all your B2B marketing questions with knowledge straight from the experts themselves. We sat down with him to get the basics that you need to know most for PPC — like what it is, how it works, and a real life example that illustrates how this tool can work to bring a higher quality and quantity of leads to your company.
Check out the video above and pose your own B2B marketing questions to @MultiView on Twitter using the hashtag #B2BConnected. And until next time, keep walking to your own B2B marketing beat!