B2B Beat Ep. 6: How to Use Online Brand Guidelines for Your Company
It’s no secret that your brand is made up of the thoughts and feelings your customers have when they think of your company. But what creates those impressions? Your logo, name, colors, and every piece of collateral marked with these signatures of your business – and that’s why they have to say all the right things about you every time they’re used.
Enter brand guidelines. They’re the rules that explain how to correctly and consistently use the assets that communicate your brand to anyone who might use them – including everybody inside your organization as well as everybody outside of it, like agencies, suppliers, investors, and analysts. And by putting them online, you can easily send them to anyone who needs them.
In this sixth episode of B2B Beat, we dive into a few key points brand guidelines should cover and explain your options for putting them online. We even give you a behind-the-scenes look at MultiView’s brand guidelines so you can see for yourself what they include and get an idea of how to create your own.
If you have any questions you’d like our experts to answer, feel free to send them to @MultiView on Twitter with the hashtag #B2BConnected. And until next time, keep walking to your own B2B marketing beat!