Business Marketers Still Aren’t Content with Content
Despite the fact “content marketing” has been a trendy term in marketing for several years now, there’s still plenty of room for growth and development. At least, according to the Content Marketing Institute’s report, “B2B Content Marketing 2020: Benchmarks, Budgets and Trends.” The report noted that content marketing priorities for 2020 include improving the conversion of audiences, improving content display and promotion, and focusing on content quality/quantity.
MultiView has spent the past year helping businesses improve their content marketing strategy and execution. Now, as we head into this new year (and new decade), we’ve assembled a collection of blogs from 2019 that hit on some fundamental and important concepts of this important B2B tactic.
It’s also evident from the CMI report that many marketers are unimpressed with their own efforts and successes (or lack thereof) with content marketing, highlighting that we still have plenty of room to learn, innovate and explore in the coming year.