An Open Letter from MultiView

Does Your Association Approach Member Engagement Tactfully?

Email Enters Another Year, Shows No Signs of Slowing Down

  • Associations in the 2020s: Looking Back in Order to Look Ahead

    Hard to believe, but it’s the end of another year. Perhaps harder to believe, it’s the end of another decade.…

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  • Association New Year’s Resolution: Honing Digital Marketing

    As it does every year, Marketing General Inc. this summer released its 2019 Membership Marketing Benchmarking Report. For a decade…

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  • Can Your Small Staff Association Support a Mobile App?

    Here’s a hot take that may blow your mind: Everybody uses mobile devices. [Insert sarcasm.] Whether you’re the baby boomer,…

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  • Benchmarking Digital Marketing: Where Associations are Spending, Hitting and Missing

    The world continues to move digital. This trend is supported by the fact that, for the first time ever, digital…

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  • The Association’s Most Valuable Asset

    This blog, written by MultiView’s Vice President of Partnerships, Chris Mazzon, originally appeared in Association TRENDS. What’s the most valuable…

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  • Identify Members on the Verge of Lapsing

    It’s often estimated that it costs about five times more to acquire a new customer than to keep an existing…

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