An Open Letter from MultiView
Does Your Association Approach Member Engagement Tactfully?
Email Enters Another Year, Shows No Signs of Slowing Down
Associations in the 2020s: Looking Back in Order to Look Ahead
Hard to believe, but it’s the end of another year. Perhaps harder to believe, it’s the end of another decade.…READ MORE
Association New Year’s Resolution: Honing Digital Marketing
As it does every year, Marketing General Inc. this summer released its 2019 Membership Marketing Benchmarking Report. For a decade…READ MORE
Can Your Small Staff Association Support a Mobile App?
Here’s a hot take that may blow your mind: Everybody uses mobile devices. [Insert sarcasm.] Whether you’re the baby boomer,…READ MORE
Benchmarking Digital Marketing: Where Associations are Spending, Hitting and Missing
The world continues to move digital. This trend is supported by the fact that, for the first time ever, digital…READ MORE
The Association’s Most Valuable Asset
This blog, written by MultiView’s Vice President of Partnerships, Chris Mazzon, originally appeared in Association TRENDS. What’s the most valuable…READ MORE
Identify Members on the Verge of Lapsing
It’s often estimated that it costs about five times more to acquire a new customer than to keep an existing…READ MORE