Benchmarking Digital Marketing: Where Associations are Spending, Hitting and Missing

The Association’s Most Valuable Asset

Identify Members on the Verge of Lapsing

  • Ideas to Target Members of a Specific Generation

    Look around. There’s a good chance that you’re looking at a 25-year-old, a 40-year-old and a 60-year-old all in the…

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  • How to Use Site Retargeting to Gain Registrants

    The event is set. You’ve got a good venue. You’ve got a great lineup of speakers and education sessions. The…

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  • How Personalization Is Key for Your Membership (and Your Organization)

    Personalization has been a buzzy word in marketing for a while now, especially in retail. Of course, Amazon is lauded…

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  • The Benefits of Using Your Association’s Members as Influencers

    Attracting new members to your association can present some challenges. What may have worked just a decade ago may not…

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  • Whitepaper: Is AI Right for Your Association’s Newsletter?

    Abstract: Email newsletters remain a vital communications vehicle for association engagement and marketing. Can the promise of artificial intelligence provide…

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  • How taking members “behind-the-scenes” can benefit your association’s social media presence

    Many associations think their social media presence needs to focus solely on looking professional, so they lean toward an all-business…

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