Why Digital Marketing is Here to Stay
As marketers, we live in a thriving business-to-business environment. We’re also in an age where the internet, smartphones and other electronic devices play a huge role in levels of success among companies and brands. B2B marketing can be determined by the use of all kinds of digital channels, from social media to video to email — and oftentimes, all of the digital channels intertwine to create a masterpiece your company can be proud of.
The art of successful marketing always has involved the process of connecting with your audience in an effort of having them believe in your product. Today, that art more than dabbles with anything and everything digital. Think about it: How many people you know DON’T use Facebook or DON’T communicate via email or DON’T interact with the help of smartphones and tablets?
If you’re still the dinosaur living in the prehistoric world of marketing, we salute you for holding on to your principles. However, in this business of change, regardless of your age or your beliefs, marketing evolves every day, and to be successful, it’s a good idea to get with the times. Digital marketing is in — and it isn’t going anywhere.
Let’s throw the dinosaurs a bone here (no pun intended). When it comes to running a successful business, leveraging the necessary marketing techniques for the benefit of your target audience is key. If your audience functions more on the traditional approaches of marketing (i.e. mail flyers, print ads or TV or radio hits), by all means use traditional marketing. But the goal is to know your target audience, and in this day and age, most of your audience watches something on Facebook, Instagram, YouTube, Twitter or some other form of social media. You’ll be most successful if you take a multi-channel approach that includes your traditional media, combined with digital campaigns. They can – and should – work hand-in-hand.
Traditional marketing has its advantages, but one major downside is that the interaction with the company and the customers can be minimal. To add, print and radio ads can be experience. Digital marketing provides a high-quality product with an ability to engage with your audience. In many occasions, interaction with customers and potential customers is strongly encouraged, as you can get the real-time experience. To add, you can deliver a campaign to your target audience from a global standpoint through digital marketing — and it can be done fairly inexpensively.
Return on investment is another huge factor in marketing. The objective is to stimulate your target audience, generate a steady flow of traffic and convert it all into leads, which can turn into sales. It’s been noted in several reports that email marketing has an incredible ROI. If you’re truly understanding and implementing email marketing, social media marketing, content marketing, SEO and the like, and if you’re working with a target audience that’s all about operating via online capability, there’s a good chance that you and your brand are doing very well.
Per a study by eMarketer, 84 percent of companies in the United States with 100 employees or more and that “distribute non-promotional content for marketing purposes” find great use for digital content marketing.
Digital marketing isn’t going anywhere, the same way that electronic devices are here to stay. Everywhere you go, you’ll see someone pushing buttons on a laptop, tablet or smartphone, whether it’s business-related or personal. According to this infographic, the average American spends more than 7.6 hours online a day. It only makes sense to cater to the consumer for the good of selling your brand.
Keep the old-school tactics as part of your knowledge and marketing savvy, but in the sense of growth and to reach out to an evolving audience, make sure digital marketing is a major part of your daily routine. After all, it isn’t going anywhere anytime soon.