Do you see what I see?

Here we are, celebrating the most wonderful time of year with holiday songs aplenty. Every radio station you turn to, there’s another song about the season of perpetual hope. And while we all like to think we’re the master of lyrics, even the most astute holiday singer can mess it up by dropping the line “Now bring us some piggy pudding,” instead of the correct version with the words “figgy pudding.” (Who even knows what figgy pudding is? I’m thinking bacon pudding sounds better than something with figs in it, right?)

Anyway, this little phenomenon doesn’t just apply to holiday songs though. I know when my brother and I were kids watching Mrs. Doubtfire, we thought the Aerosmith song “Dude looks like a lady” was saying “Do the funky lady.” (And yes, we may or may not have made up our own dance that we dubbed the “funky lady.” Don’t judge.)

Or like on my favorite television show Friends (don’t roll your eyes … it’s awesome), where the character Phoebe says her favorite love song of all time is “the one that Elton John wrote for that ‘Who’s the Boss’ guy.” You know the one. “Hold me close, young Tony Danza.” Hilarious when you know that the actual lyrics are “Hold me closer tiny dancer.”Tony Danza

My point is, that this kind of thing happens to the best of us … and not just when it comes to song lyrics. While messing up the words of a song is more embarassing to some than misspelling a word is to others, individual perspective plays a huge roll in how we see and interpret things.

Knowing this, we here at MultiView use this in our day-to-day operations.

In the case of the MultiView Buyer’s Guides – a search tool specifically made for associations – users search terms that are familiar to their everyday lives to find tools and services to help with their business.

Now, as I’ve mentioned, I previously worked at an automotive association before being blessed with my job here at MultiView (yes, that was a shameless plug to keep me in the good graces of my superiors). And as someone new to the automotive industry at the time, the words I would use to search for diagnostic tools or estimating systems were nowhere near what industry professionals would use to find the same offerings.

The same concept applies to MultiBriefs news briefs. Different editors search different terms for each association we serve. We pull relevant news items to be delivered to association member inboxes on a weekly basis. The variety of stories we pull are sometimes surprising because maybe the search terms we use, as editors, aren’t exactly what the association members would use.

What we have found though, is that even though we may not have used industry lingo or jargon to find significant headlines, members are still interested to read, and sometimes surprised at how pertinent the information we’re providing really is. I mean, as an editor, what I think someone will get from the stories I find interesting may come across in a totally different way to another person.

The whole point is this. Do you see what I see? Maybe not. But different perspectives offer different results. (I bet when you searched “Tony Danza,” you didn’t expect to find a blog about Multiview …) So, keep searching what you find interesting. Making a “mistake” could lead you to something amazing.

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