How to Increase Site Traffic Using SEO
The world of digital marketing is as strong as it’s ever been. Marketers are noticing the rise and the change of pace every day, and the solid ones are riding shotgun and parlaying the updated methods into success stories.
To everyone else looking to play catch-up, the question is simple: What are the best ways to improve business from a digital perspective? The levels of marketing can go far beyond the simplicities of online success, such as proper branding, target audience, engaging and social media use.
Search. Engine. Optimization. If you don’t know those three words, learn them. Expeditiously.
Search engine optimization — commonly known as SEO — is defined by Moz as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” Moz then goes on to italicize “quantity,” “quality” and “organic search engine results.”
When discussing the quantity of traffic, having a solid number of visitors is always important, but you always want the right people engaged in your product — those who show true interest and can provide regular traffic. That’s why quality of traffic has equal importance of quantity of traffic. Any many would say quality is more important. As for organic search engine results, consider that as any traffic a marketer doesn’t have to pay for. It is traffic that comes from search engine results pages, or SERPs.
In effective use of SEO, keywords matter. Meta tags matter. The art of detail with SEO could separate the good from the bad, the great from the good, and the extraordinary from the great. So where are you and your company on that totem pole? If you’re near the bottom — or simply not at the top (for all those who legitimately shoot for the stars) — there are methods to help gain digital traction and improve site traffic with the help of SEO. Here are two major tips that should aid with the potential growth.
Allure consumers with keywords
The use of keywords was mentioned earlier. It cannot be stressed enough as to how important it is for digital marketers to use keywords in their titles and body copy. When using keywords, a company is telling search engines (Google, Yahoo, etc.) exactly what your site is and how the pages of your site are defined.
WebFX broke down two specific types of keywords — long-tail keywords and location-based keywords. When discussing long-tail keywords, you’re looking at a few words that are specific to what you’re marketing, versus using only one specific word. If you’re in the computer business, an SEO keyword would be “computer,” but a long-tail keyword would be “Mac computer repair” or “PC computer accessories” or “computer information technology,” something that steers away from the general searches geared to consumers and steers toward the specified audience.
When discussing location-based keywords, marketers optimize content to appear for specific target locations. Sticking with the aforementioned computer notion, if you’re looking to repair a computer, with location-based keywords, you’re adding a city or an area code to the long-tailed keyword. This is way more common than some may assume. If you’re looking for a good restaurant but are unsure of what’s around you, you normally would type in “Chicago steak restaurant” or “Dallas seafood restaurant,” something along those lines.
Work keywords into content
Using the proper keywords will help all digital marketers, but in order to help seal the deal, strong keywords work well side by side with equally strong content. Having a legitimate content strategy is a must-have when selling your brand to a consumer.
According to Forbes, the key to good content involves focusing on primary pages, secondary pages and tertiary pages. Your primary pages, per Forbes, “should target primary keywords that contain high-value words that relate directly to your services and areas of expertise.” Your secondary pages “should include keywords that relate to your services.” Your tertiary pages will cater to your long-tail keywords.
SEO can be an important counterattack for the challenges all digital business can face. It can separate the average from the companies everyone is talking about. Use these tips and grow your business — as well as your marketing repertoire.