Multi Marketing: Content-Based Ads Work
If you’ve spent any time in the marketing world lately, you’ve learned that content marketing is important. It’s important to your business, but it’s really important to your customers. People are tired of products being pushed on them when they didn’t ask for it. From TV, radio and online ads to billboards, magazines and newspapers, we just. can’t. get. away. Content-based advertising will help set you apart from your competition and engage your customers in a way traditional advertising just cannot.
Duracell is leading the way in video-based content marketing. This battery company is producing high quality videos that tell a story and/or pull on your heart strings a little. If you watch the two videos below, you will see a commercial, as well as a longer video intended to grab online users that have more time than a TV commercial slot allows. The videos don’t contain much about their company at all. In fact, the TV commercial featuring NFL fullback Derrick Coleman only shows the Duracell logo once for two seconds at the very end of the video. This ad has gotten nearly 3 million views in less than 4 days online. How does that happen? Content.