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  • How to Enhance Your Marketing Plan With Videos

    As the world of B2B marketing has evolved, the ways in which you can connect with your audience has evolved…

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  • Ideas to Target Members of a Specific Generation

    Look around. There’s a good chance that you’re looking at a 25-year-old, a 40-year-old and a 60-year-old all in the…

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  • How Effective is Your B2B Marketing Content?

    According to a recent study by Uberflip and Heinz Marketing, nearly 50% of B2B marketers have expressed frustration in regards…

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  • The Evolving Rules of B2B Marketing

    Think about it for a second: Exactly how long has B2B marketing existed? This article makes for fascinating reading, as…

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  • Don’t Be Afraid to Shift Your Marketing to Non-Traditional Social Channels

    For so long, marketing reps have been asked to take advantage of social media and explore the vast knowledge of…

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  • How to Use Site Retargeting to Gain Registrants

    The event is set. You’ve got a good venue. You’ve got a great lineup of speakers and education sessions. The…

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