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  • ‘They Want More!’ – Going Beyond ‘Vanity’ Metrics For More Insight Into Marketing ROI

    Attention marketers! Your C-Suite colleagues want to understand how marketing plans directly affect the bottom line of their business/organization. Can…

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  • New Year. New Social Strategy?

    When it comes to New Year resolutions, many of us adopt the anecdote “new year, new you.” What if we…

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  • Accelerating Growth by Humanizing Your B2B Marketing Efforts

    There’s a quote, often rightly or wrongly attributed to Maya Angelou, that states something like, “People will forget what you…

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  • B2B Marketing in 2019: More Evolution than Revolution

    Evolutions in marketing technology and tactics don’t organize themselves by calendar year. Yet, at the end of every 12 months…

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  • B2B Content Marketing in 2019: Are You Sophisticated?

    Content marketing has been part of the B2B arsenal for years now, so we’d be way late to the party…

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  • An Introduction to AI for B2B Marketers

    Of all the buzzy topics in marketing right now, perhaps none is buzzier than AI. Artificial intelligence has captured the…

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