Should You Reconsider Your Marketing Mindset?

Reconsider Your Marketing Mindset

There’s no getting around it: The business-to-business buying journey has changed – radically and permanently. So, how should you change your marketing strategies to keep them in line with the way your customers are evaluating solutions?

The easy answer is that you need to adopt digital marketing tactics that speak to your customers where they are. But, the deeper truth is that it might be time to explore different viewpoints of your customers, their buying journey and the strategies you’re currently using to reach potential buyers. In other words, reconsider how you’re thinking about marketing.

That’s why executive sales manager and B2B marketing expert Joe Macaluso recently wrote an e-book. “Reconsider Your Marketing Mindset: 3 Do’s and Don’ts for a Dynamite Strategy” explores some of the most common marketing challenges he hears and explains how a few simple shifts in perspective can overcome them.

So, download it today and see how just a few small changes in your mindset can lead to big changes in how your marketing performs.



Joe Macaluso

Joe Macaluso

Sr. Director, Media Sales



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