Social Media: When and How to Use Videos


People like hearing about good things. But they LOVE watching good things. And let’s face it…social media has always been a solid platform for watching good things.

Per a research study by Hubspot, more than 50 percent of consumers prefer seeing videos regarding a brand more than any other type of content. With digital marketing, there is a high demand for video content, and those who manage social media marketing projects — in order to stay relevant in today’s market — must stay ahead of the curve and integrate video into their specific strategies.

It’s no secret that videos are an excellent way to not only engage with your target audience, but also interact with them. Videos certainly allow businesses to connect from a business perspective. But with the assistance of face-to-face digital interaction, videos can also allow business to connect with consumers from a personal standpoint.

In a recent Animoto report, 93 percent of marketers said that they have used video by way of social media to land a new customer. Per the same report, 88 of marketers are satisfied with the return of investment regarding their video marketing efforts via social media.

When it comes to social media video ads, Facebook, YouTube, Instagram and Twitter are four of the top platforms that marketers use. While each social media is different in their own way, they all can have major effects on improving your brand if used properly.

For years now, Facebook has been the go-to regarding social media platforms. Two billion people — billion, with a B — use Facebook each month, and more than 100 million hours of video are watched on Facebook each day.

Whether a marketer wants to boost a post or simply promote a page to collect leads, video via Facebook is a solid answer for advertisers. Videos can be promoted in an advertiser’s affinity by using themes and colors of the business. The options of autoplay and captions also assist with giving viewers the ultimate video experience.

When discussing videos, YouTube should be looked at as an obvious choice regarding advertising. Nearly 2 billion people use YouTube, and they’ve watch more than a billion hours of video.

YouTube allows multiple videos to group into playlists, which would allow viewers to watch content one video after another. This helps to build engagement with viewers old and new. In addition, what can really help businesses is YouTube’s international appeal. A YouTube video can be navigated in 80 different languages. That covers roughly 95 percent of the population.

Twitter allows marketers to upload short videos as teasers to full-length clips. It’s perfect for getting the attention of those with short attention spans. You’re able to add a full link (URL) next to the snippet video, so it’s easy to get the attention of viewers.

According to a report, videos shared via Twitter are six times more likely to be retweeted than actual tweets with photos and three times more likely to be retweeted than tweets with GIFs. Additionally, per the report, Twitter ranks as the No. 1 digital platform for discovering videos. Growth with video on Twitter continues to rise daily.

Instagram has been the fast riser, and businesses are using the social media option more and more. Per a recent report, 48 percent of consumers say that they have made a purchase due to a brand’s video by way of Instagram.

Like Twitter, Instagram can be used for short videos to quickly catch the attention of viewers. Getting your video’s message out is key, and Instagram was designed primarily to focus on visual content; in other words, the more aesthetic and clear the video is, the better for marketers — and the better for viewers.

Your videos should be the primary focal point of a brand from a growth perspective. Using the proper best practices to drive and optimize content can be huge for any company. If you aren’t using social media video, make that a priority today.

Share This
Get new blog posts sent right to your inbox!