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Strategically Placing Calls-To-Action Throughout Your Website


Website visitors can be so finicky. They often don’t read to the end of articles, they abandon their shopping carts before purchasing anything and don’t even sign up for your newsletter.

And let’s be honest, who hasn’t done this? Our attention spans are short. So if the site isn’t that nice looking, engaging or interesting, you’re probably going to leave.

But what if the website captured your interest in some way? Chances are, you’d be more likely to stay.

The same goes for your website’s visitors. And a call-to-action button could be the first step in engaging them, which keeps them on your site longer – and hopefully, increases the overall goals of your website.

What is a call-to-action button?

Call-to-action buttons are used on your landing pages to guide users to take a specific action leading to goal conversion.

The main goal of a call action is to get visitors to do something. This could include adding a product to their shopping cart, downloading something, requesting information or signing up for something.

Before adding a call to action button to your site, you should determine the goal of that button.

It’s also important to understand how to strategically design and place these buttons to maximize their effectiveness. Be sure to take into account that color, scale, language, and placement all influence a call-to-action button’s conversion rate.

What features should you focus on when creating a call-to-action button? Here are the top things to consider.

1. Color

Green and orange buttons have been said to perform best, but you don’t necessarily have to use those colors, especially if they’re in your site’s background.

Contrasting colors help your button stand out – so be sure to choose a color that stands out against the background of your site.

2. Spacing

Make sure you button is large enough and has adequate spacing. Often, the bigger the button, the better – and the more likely users are to notice it. But make sure it’s not too big. You want it just large enough to stand out from other elements on the page.

Additionally, remove clutter from around the button so that it’s standing on its own to some degree. If it’s too surrounded by other elements and buttons on your site, it won’t be as noticeable.

3. Design details

Your button will get more clicks if it actually looks like one. There’s a reason it’s called a button, after all.
Be sure to use design details to ensure it does in fact, look like a button.

Try features like a subtle gradient or shadow. A button with a bit of a color fade, slight shadow drop and border is more likely to attract your users’ attention than a flat button without detail.

Also, try using an arrow somewhere on your button. It implies that clicking the button will take you somewhere else, and can help increase how often a button is clicked.

4. Text

Your buttons should feature text that prompt users to take action. Trade boring words like “submit” and enter” for more action-packed words like “get,” “reserve” and try.”

Creating a sense of urgency can also help your conversion rates. Even simply adding the word “now” can build urgency with users. A couple of examples:

“Sign Up and Get 50% Off Today Only!”
“Register For The Ultimate PPC Webinar Now!”

5. Button hierarchy

You may have other buttons on your page that are not your main call-to-action buttons. Be sure these buttons are not as attention grabbing (not as large, colorful, etc.) as your main call-to-action. It should always be bigger and brighter than anything else.

So now it’s time to get started. Remember that the only way to know for certain what works is to test the buttons on your site. You may be surprised as to which features help your buttons gain clicks versus which ones don’t. But the only way to know is to try for yourself.

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