What is interactive marketing?

Where Does the Bumpy Road of Third-Party Data Go From Here?

Steps to a Cleaner Marketing Database

  • Reshape the Funnel (And Line It with Data)

    Is the marketing funnel dead? If you do a quick search in Google, you’ll get multiple pages of results with…

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  • Are you keeping campaigns personal? Why personalization matters

    Technology’s capability to capture loads of consumer data allows marketers to produce highly personalized campaigns for individual consumers versus the…

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  • Whitepaper: The Democratization of B2B Analytics

    The term “business intelligence,” which has become popular in recent years, was notably first used more than 150 years ago…

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  • Quality third-party data: The key ingredient for marketing effectiveness

    GDPR and other similar privacy policies are changing the landscape for marketing data. Facebook, Google, AT&T, Verizon and Sprint all…

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  • 3 B2B Marketing Data Collection Ideas That Will Rock Your World

    The data revolution is upon us – and it’s rocking the way we do business.  Data visualization, predictive analytics, and…

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WPChat