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Using Emotion in B2B Selling

The art of repurposing content for different channels

Emerging subject line trends for SMBs

  • Super Bowl advertising:
    Is traditional media really the best way to score a touchdown?

    Unless you have $5.2 million dollars lying around, Super Bowl advertising is probably a pipe dream.  That’s right; that is…

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  • Reputation management in the B2B world

    Your organization’s reputation can be considered the sum of impressions its left predominantly on prospects, clients, partners and employees. It…

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  • 3 AI trends to watch for in 2018

    Over the past half-century, the concept of artificial intelligence (AI) has progressively moved from the sphere of science fiction like…

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  • Digital marketing weekly wrap-up

    If you’re anything like me, your mornings are filled with a constant barrage of work emails, social media posts and…

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  • Target buyers anywhere, everywhere using cross-device strategies

    I bought a cigar lighter shaped like the state of Texas. You read that correctly. A lighter – shaped like…

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  • 3 ways to reach millennials this holiday season

    Consumers usually call this time of the year the season of giving.  But as a business, it is a lot…

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