B2B Marketing in 2019: More Evolution than Revolution
Steps to a Cleaner Marketing Database
Why Brands Should Control Their Social Data
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08/14/2018
Reshape the Funnel (And Line It with Data)
Is the marketing funnel dead? If you do a quick search in Google, you’ll get multiple pages of results with…
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08/06/2018
Are you keeping campaigns personal? Why personalization matters
Technology’s capability to capture loads of consumer data allows marketers to produce highly personalized campaigns for individual consumers versus the…
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07/20/2018
Developing brand trust in a data breach world
Who have you shared your personal information with today? As the Information Age forges on, it’s become increasingly common for…
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07/19/2018
Whitepaper: The Democratization of B2B Analytics
The term “business intelligence,” which has become popular in recent years, was notably first used more than 150 years ago…
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08/02/2016
3 Ways To Make Your Business Better With Data
Data is an invaluable force for business-to-business marketing in the 21st century. We live in an age where we have…
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03/24/2016
What Is The Future of Behavioral Targeting?
In a 2012 study conducted by Forrester Research, it was found that only 45 percent of marketers were actively capturing…
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