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  • 8 Tips For Creating an Effective Buyer Persona

    Do you have an effective buyer persona? Chances are, you probably don’t – or you aren’t using it right.

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  • How Does Search Retargeting Work?

    Back in November, the B2B Tactics Playbook outlined just what exactly search retargeting was, in addition to site retargeting and how your marketing is missing without it.

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  • 3 Ways Geofencing Can Make Your Next Trade Show a Success

    By: Helen Shacklett For many B2B companies, the trade show is the holy grail of marketing, and for good reason:…

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  • The trek for clicks is about quality not quantity

    As potential customers are clicking on your display advertising across the web, it’s easy to assume this is a solid lead…

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  • Can You Prove The Value of Your Display Advertisement?

    By Danielle Manley 2016 will be the year of digital display advertising, according to eMarketer. Approximately 47.9 percent of budgets…

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  • Where Does the Time Go? What People Do Most Online [Infographic]

    We live in a world that’s constantly connected to the internet, and that’s no different for your customers and prospects.…

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