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    The data revolution is upon us – and it’s rocking the way we do business.  Data visualization, predictive analytics, and…

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  • B2B marketing – mobile or bust

    By Bob Kowalski, Senior Editor at MultiView Hitting a mobile target has always been a difficult task, and these days…

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  • Association & B2B Marketers Take a New Look at Email

    Ask most people how they feel about email marketing, and you’ll likely get a moan. Spam and cluttered inboxes have…

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  • Tips for Overcoming Objections in the Workplace

    Many workplace leaders might remember those defining moments on their youth sports teams. They recall those opportunities where they could…

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  • Multi Marketing: Subject Lines for Email Marketing

    Subject lines. How do you convince your recipients to open your email in less than 50 characters? Over the past month, the…

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  • Multi Marketing: Turning a Crisis Situation Into an Ad Campaign

    Just about anything is able to be turned into a positive ad campaign. Yes, you read that correctly. Apprehensive? Read…

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