What’s The Intent of Your Content?
In so many marketing strategies, pumping out content on every subject in a certain niche is just a given. While elaborate calendars spell out the plan for each piece, sometimes the walls of text in all those blogs and ebooks is built on the shaky foundation of an unclear purpose. In other words, building your content marketing strategy on the right philosophy can make the difference between creating helpful materials that your customers want to read and dashing off thinly veiled sales pitches that are largely ignored. MultiView’s CMO, Todd Ebert, answers those questions in a Chief Marketer special report
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