Association Programmatic Playbook: How Associations Can Use Technology to Win
Industry and trade associations have functioned for decades using traditional best practices to recruit members, attract show attendance, promote CE credits and increase non-dues revenue. Now, a relatively new technological innovation offers associations the power to target members and potential members like never before. You may think you’ve read all the books on association marketing, but the book is being rewritten.
This ebook explores how programmatic advertising can help associations meet the challenges they face in marketing their organizations. It provides:
- A look at the fundamentals of programmatic advertising
- An explanation of your association data’s role in programmatic
- A glimpse into various programmatic tactics that work well in the association space
- A playbook on putting those tactics into action