Targeting Techniques for B2B Marketers
The foundation of B2B marketing strategy
As B2B marketers, we live to get our message to our target audience. But those aren’t the only people we should be speaking to. In this ebook, you’ll see how audience targeting connects you with your buyers as well as all the other people involved in the collaborative B2B buying process.
The ebook contains:
- Hands-on worksheets for understanding and creating campaign-ready B2B buyer personas.
- Detailed charts and graphics explaining how specific audience targeting techniques drive marketing results
- An introduction to 5 different targeting techniques with corresponding campaign success metrics and examples of their application