Targeting Techniques for B2B Marketers
The foundation of B2B marketing strategy
As B2B marketers, we live to get our message to our target audience. But those aren’t the only people we should be speaking to. In this ebook, you’ll see how audience targeting connects you with your buyers as well as all the other people involved in the collaborative B2B buying process.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Typically there are many influencers and end users who weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
The ebook contains:
- Hands-on worksheets for understanding and creating campaign-ready B2B buyer personas.
- Detailed charts and graphics explaining how specific audience targeting techniques drive marketing results
- An introduction to 5 different targeting techniques with corresponding campaign success metrics and examples of their application