The B2B Buying Journey
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This is the fictional story of one marketing director’s buying journey and the digital advertising that influences her every step of the way. As a B2B marketer, you can use this narrative to understand the path-to-purchase for your own prospects, and plan digital marketing campaigns that drive brand awareness, engagement, leads, and ultimately customers.
This ebook covers:
- How digital media influences every purchase
- A detailed breakdown of the B2B buying journey
- Important stats and facts about digital marketing
- What types of digital marketing to use at each stage of the journey