The B2B Buying Journey

This is the fictional story of one marketing director’s buying journey and the digital advertising that influences her every step of the way. As a B2B marketer, you can use this narrative to understand the path-to-purchase for your own prospects, and plan digital marketing campaigns that drive brand awareness, engagement, leads, and ultimately customers.

This ebook covers:

• How digital media influences every purchase
• A detailed breakdown of the B2B buying journey
• Important stats and facts about digital marketing
• What types of digital marketing to use at each stage of the journey