Being More than Content: A Guide to Understanding B2B Content Marketing

Content marketing has always had its role, but that role will become even bigger in a B2B marketing ecosystem transformed by the pandemic’s effects on business. In this comprehensive resource, you will learn:

• What content marketing can accomplish in the B2B world, and how it should tie in with other marketing tactics.
• How to develop a strong content strategy.
• How to execute content marketing campaigns from creation, distribution and optimization.