Essential Guide to Generating Non-Dues Revenue in 2020
The coronavirus pandemic has had a significant impact on operating environments for organizations. This includes associations, which have seen their bottom lines significantly impacted by the resulting economic downturn. Within these new environments, associations are faced with new obstacles, as well as intensified versions of traditional challenges. To remain relevant – to continue pursuing their missions and serving their respective industries – membership organizations must rely more than ever on non-dues revenue. But innovating and generating these non-dues revenues is a challenge of its own.
It remains to be seen how traditional revenue sources such as in-person exhibitions and conferences rebound on the other side of the pandemic. But any organization hoping to see that other side knows it can’t wait around to find out. Bottom lines and balance sheets need immediate attention. This guide provides a look at how associations can do just that.