Pro Practices for Your Content Marketing

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You’ve probably heard all about the benefits of content marketing – like better brand awareness, credibility, and the ability to talk to your buyers throughout their journey. But haphazardly throwing out the occasional blog or ebook isn’t enough to get those payoffs. You need to follow the practices that content marketing pros use every day as the basis of their strategies to get powerful results.

This ebook covers:

  • Ideas for building a buyer persona based on your best clients
  • Tips for integrating content marketing into social media and other marketing tactics
  • Ways to map content to your customers’ buying journey