The Impact of COVID-19 on Digital Advertising
As it has with almost every facet of business, the COVID-19 crisis is impacting marketing and advertising. In fact, nine in 10 advertisers say the pandemic has affected their advertising efforts. But marketers might be making some incorrect assumptions about how to adjust in this climate of uncertainty and change.
Shifting messages, reallocating budgets, brand safety … these are all considerations businesses must take to adapt. In this infographic, MultiView has scanned the business marketing landscape to assemble a collection of relevant figures and statistics that shed light on how organizations are adjusting their tactics and how consumers are responding. To download the infographic as a PDF, click here.
To speak to an experienced marketing consultant and learn how we can help keep your business on track during these unprecedented times, email us here.