Is Your Advertising Brand-Safe?
Marketers and business owners alike have to maintain a keen awareness of brand safety — specifically where their ads are seen in today’s advertising ecosystem. Advertising your product or service in the wrong place, whether an innocent mistake or a case of negligence, can lead to negative sentiment or even outright boycott from buyers and consumers who expect more from a brand. Finding true, brand-safe media is an enormous challenge for today’s B2B marketers. In the infographic below, MultiView hopes to further educate marketers on the importance of brand safety and how to best protect their brand in a programmatic, digital environment.