Navigating the SPACE of Email Marketing
Let’s talk about email. For those cynics that believe email is dead, you really need to reconsider your sentiment – particularly if you have anything to do with B2B marketing. In today’s marketing ecosystem, email has the highest ROI of any other marketing tactic, averaging 3,800 percent. That’s an average return rate of $38 for every $1 spent.
Unlike email marketing from 10 years ago, today’s email marketing involves much more than sending messages to the inboxes of your customers and prospects. More than ever, it’s about engaging, nurturing, informing, and ultimately, retaining your customers. It facilitates commerce, or helps vet hot leads in your database. And when 86 percent of business professionals prefer to use email when communicating for business purposes, it’s clear that email isn’t going anywhere.
We know, the internet is full of articles on how you can improve your email marketing; how to use automation to your advantage; how to write a great subject line, etc. But what about the actual numbers behind this winning marketing tactic? To help you navigate through the email marketing space – where there are over 3.7 billion global email users – MultiView has created the following infographic. By the end, we hope you have a better understanding of why email should be at the top of your B2B marketing efforts.